Understanding Families: How Can Charities Engage With Parents and Their Children?

We’ve been running research with children and young people for years at nfpSynergy, but in the last few months we launched "Families Insight," expanding this research to include parents. This allows us to examine how exactly families interact and engage with charities.

Our findings have revealed some interesting dynamics within the family unit, underscoring why the family is such a valuable audience for many charities. In this blog, I’ll take you through a few of the things we’ve learned.

Families like to share their enthusiasm for charities
In the past we’ve talked a lot about "pester power"–the influence children exert on their parents to support charities.