The Questions I'm Most Often Asked About Donor Communications
I speak to thousands of fundraisers every year, at conferences around the world. And the question I hear most often is a plea for help: "How do I convince my boss?" Fundraisers might well be the most second-guessed professionals in the world.
What we have here is a deep and abiding lack of trust. And where's that lack of trust obvious? I see it in the weeds, among the tiny tactics that make or break success in donor communications.