Testing Your Donation Form: Running a Usability Test

Running a usability test of your online donation form and website can give you a few jitters if you’ve never done it, but usability testing is not complicated. Anyone can do it. Moreover, usability testing is an invaluable tool for improving your website design and increasing donation conversions. Running your test really only involves four aspects: orienting your participants, giving test tasks, observing participants driving your website (without helping) and wrapping up with exit questions.