Salvation Army's Domestic-Abuse Campaign Playing on 'the Dress' Goes Viral

An Internet debate about "the dress" has gone viral again, this time with serious undertones. A Salvation Army campaign to fight domestic violence has played on the brouhaha about the color of a dress and in doing so has racked up at least 30 million Twitter impressions and loads of media coverage, said Carin Holmes, public-relations secretary for the Salvation Army in South Africa.