NSPCC raises £100,000 from mystery Facebook campaign

The NSPCC has received donations totalling £100,000 from a Facebook campaign that it did not initiate, it has revealed.

The campaign asks people to change their profile picture on the social networking website to their favourite cartoon character as a way of showing their support for an end to violence against children.

The children's charity said last week that it had nothing to do with the campaign, but it had resulted in the number of people supporting it on Facebook jumping from 65,000 to 115,000.