New Study Shows Online Giving is Important to Donors 60+

In an online study of donors who had given by any method, conducted Nov. 15-17, 2011, Dunham + Co. discovered that online giving has become an important option for donors who are 60 years of age or older.

The study found that while 61 percent of all donors surveyed had given an online gift at some point, a surprising one out of two donors (51 percent) 60 years old and older said they had done so.