How Gaming Gurus Reinvented Telethons for the Web
The charity event Awesome Games Done Quick, a weeklong gaming livestream featured on the video-streaming site Twitch, raised more than $1.5 million for charity research earlier this month, benefiting the Prevent Cancer Foundation. How it did it says a lot about the value of embracing niche audiences online.
The weeklong gaming marathon was hosted at a physical location, but the momentum and energy behind the event was really online, where people could watch speedrunners play live, chat about it, donate money and potentially win some prizes.
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