How Do Your Donors 'Tag' You?
Fundraisers need to understand better how people (i.e., donors) process the "stuff" we throw at them — words, images, and experiences. Think about your very first contact with a donor. It must have been sufficiently satisfying to get "tagged" positively. Then, what did you do next to reinforce (or not) that initial tag? When your donors simply sees that logo of yours in their mailboxes, do they faint into your arms? I’d suggest your nonprofit gets two, maybe three, chances to ensure a strong positive tag.