Escape From Fairy-Tale Fundraising — Roger Craver, Part 2

Roger Craver tells it like it is. Right now, he’s all about donor loyalty, all the time. That’s because nonprofits like yours are losing seven of 10 donors every year. That adds up to a 25 percent decrease in retention rate over the last 10 years. Ugh!

Here, in this outtake from the fabulous Engage Conference last month, Roger drills down into the specific changes in mind-sets, methods and metrics essential to your organization’s growth. (Teaser: Marketing plays a vital role here.)