For nonprofit executives and fundraisers, the question is no longer should we invest in digital fundraising, but how much? A general guidance is this that development departments should invest 7% of their time, money and resources into digital fundraising...
Recently we collaborated with one of Turnkey’s clients on the strategy to launch a crowdfunding campaign to run concurrently with its peer-to-peer events. Crowdfunding and peer-to-peer are different animals. The former is a direct-response outreach; the appeal is made directly by the nonprofit to potential donors...
While the evolving technology landscape presents exciting opportunities for organizations to better connect with donors, it’s also creating an unprecedented level of complexity around central audience management. The data is within reach, but a tangled web of disparate systems can obscure the very insights you value most...
Artificial intelligence might not be top of mind for a lot of nonprofits, but there's no denying its potential. Machine-learning algorithms could help you raise more money, draft marketing content for donors, predict data for better program management and automate boring tasks...
Big promises are being made about artificial intelligence and how it will impact our lives. Experts say artificial intelligence is slowly “edging” its way into daily life, but tectonic changes in transportation, the workplace and lifestyle have yet to pass. So, when will artificial intelligence truly “arrive”?...
Donation platforms have expanded to include Amazon and Facebook. But how beneficial is this to your nonprofit? This guide will lead you in the right direction!...
If you’re like me, the fresh start of a new year is a welcome time to reflect on my accomplishments, set new goals and re-prioritize life. In recent years, with my “work hat” on, digital marketing and fundraising seem to have earned a consistent spot as a goal for the year. The opportunities are endless!...
According to Facebook, over 750,000 nonprofits have used Facebook’s fundraising tools since the platform rolled out the feature in 2015. It began as a way for individuals to donate and, in 2016, expanded to allow individuals to allow people to ask their Facebook friends to donate to personal causes...
Let’s face facts: Facebook is in our peer-to-peer fundraising space. And while that is scary, it opens up a world of possibility if we choose to come out and play. Let’s talk about the playing field, how to get on it and what might happen to your organization if you do...
Social media has become the global forum of activism, advocacy and social change. Roughly half of Americans have been civically active on social media in the last year, according to a Pew Research Center survey...
