Many charities and nonprofit organizations think of Twitter as being crucial to their donor outreach. Considering the volume of tweets on popular days, such as #GivingTuesday, it’s easy to see why. Twitter helps organizations amplify their message on an event day, attract media attention and make it easy for followers to share your content...
Technology projects are their own special type of fun. They can be expensive, there’s usually a percentage of risk involved, there’s bound to be something that you don’t completely understand and, sometimes, they can make or break a nonprofit staffer’s career...
I know there's a lot out there on Facebook, Instagram and Twitter, for instance. But there are others beyond the top ones, which include Tumblr, Pinterest and even Skype. If you're a nonprofit leader, even if you're not the one that's managing the day-to-day posts, you have to care about which social networks for your organization...
The explosion of technology tools available to fundraising professionals has become a game-changer, making it easier to gather, sort and store valuable donor data and insights. As fundraising professionals juggle to engage and retain donors and prospects across multi-generations, technology-infused tactics can help boost profits and save valuable time and resources...
The Golden Age of Advocacy has begun. For the first time in history, people can communicate directly with decision-makers in front of a public audience. The combination of smartphones and social media has become the world’s single-most powerful civic technology...
Just when you thought you already had too much to worry about with figuring out how to maximize social media and make your communications all mobile responsive, now there’s one more thing...
When it came time for the association to rebrand and redesign its site, SIIA identified several opportunities to improve its online presence, streamline internal content management efforts and simplify user interactions...
Most people think that anything that gets people to focus attention on their nonprofit leads to good things happening. Increased attention = increased revenue. And no matter what your mission is, you can find ways to connect with prospective constituents. Facebook, of course, is the biggest fish in the pond...
Client success stories must be collected, shared often and treated like gold—because they are! Authentic anecdotes help retain your employees and volunteers when they begin to feel burned out and overwhelmed. Personalized impact stores will inspire your donors to dig just a little deeper for your cause...
It's not too soon as we race toward the year-end to begin to think about what your nonprofit team should know for 2018, regarding one of the essential elements of your marketing plan—social media. Even if you’re a nonprofit leader, and you delegate your marketing and social networking efforts to more junior staff, it is your responsibility to understand trends...
