With so many nonprofit technology tools at our fingertips, fundraising is no longer limited to formal galas and in-person events. More people are opting to give online each year...
Video is the trend of the moment. If you're not creating nonprofit video content for your organization, you really should be. Creating video content doesn’t need to be overwhelming, and you don’t have to spend tons of marketing dollars to create cinematic, lengthy, elaborate videos. Great video content can be short and simple—and still draw awareness to your cause!...
Nonprofits have been increasingly seeking out mobile fundraising technology companies to: conduct live auctions with text notifications for auction winners; allow for mobile payments at event check-out; send texts inviting guests to increase their offer when they are being outbid in an auction; save volunteers from conducting telephone outreach or tracking mailed RSVPs by transferring event invitations, ticket sales and registrations to an automated platform; and free nonprofit staffers from doing hours of post-event analysis by offering real time event checkout results...
When it comes to perfecting your online fundraising strategy, nonprofits often focus on leveraging software to enable convenient digital donations. Making giving easy for your online supporters is certainly important. However, if your nonprofit wants to bolster your online fundraising strategy over time, you need to take into account the way these software strategies can boost donor retention rates...
By now, pretty much everyone has heard of the debacle that has befallen Facebook over targeting user profiles in the 2016 presidential election. It comes at a particularly inopportune time for nonprofits, because very recently Facebook had become a major platform for raising money online...
Storytelling is an integral part of sharing your nonprofit’s mission. What spurred passion in you to devote your time to serving this mission? Likely, helping a person in need or hearing an emotive story is what spurred your emotional connection to join or start the foundation...
Many charities and nonprofit organizations think of Twitter as being crucial to their donor outreach. Considering the volume of tweets on popular days, such as #GivingTuesday, it’s easy to see why. Twitter helps organizations amplify their message on an event day, attract media attention and make it easy for followers to share your content...
Technology projects are their own special type of fun. They can be expensive, there’s usually a percentage of risk involved, there’s bound to be something that you don’t completely understand and, sometimes, they can make or break a nonprofit staffer’s career...
I know there's a lot out there on Facebook, Instagram and Twitter, for instance. But there are others beyond the top ones, which include Tumblr, Pinterest and even Skype. If you're a nonprofit leader, even if you're not the one that's managing the day-to-day posts, you have to care about which social networks for your organization...
The explosion of technology tools available to fundraising professionals has become a game-changer, making it easier to gather, sort and store valuable donor data and insights. As fundraising professionals juggle to engage and retain donors and prospects across multi-generations, technology-infused tactics can help boost profits and save valuable time and resources...