Asking for Sustainers for Gifts on Giving Days
October 30, 2017 at 11:40 am

November is almost here. Many of you are probably working on your #GivingTuesday campaigns, or you may have other giving days you’re focused on. And of course everybody is on board with sending out several emails in the month of December...

Why Don’t You Start Asking Monthly Donors for Bequests?
October 16, 2017 at 11:41 am

Never think that monthly donors are too small to ask about bequest gifts. The fact that they give for multiple years and give multiple gifts is a much better indicator than anything else. So, if you need to decide whom to include in your next bequest mailing and your email message, go ahead and include your small monthly donors...

4 Ways to Help Your Nonprofit Ride the Subscription Box Wave
October 10, 2017 at 11:11 am

These days, it seems like there’s a subscription box for everything—from snacks to skin care to dog treats. In fact, websites for subscription boxes received 800 percent more traffic in 2017 than in 2014. Even Condé Nast, the media giant, is making a name for itself in the subscription space...

#NPPTrendingNow Ep. 14: Study Reveals Membership Retention and Preferences
August 25, 2017 at 9:29 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: YourMembership released a new study on membership retention and preferences, Katrina VanHuss and Otis Fulton talk about how to attract more men to your organization and Erica Waasdorp reveals how payment processors help simplify monthly giving...

Membership Retention: What Are Member Preferences?
August 22, 2017 at 10:58 am

What’s a great way to steward your donors? Memberships! By incorporating membership options into your nonprofit organization, you’re allowing your donors to be more engaged in the organization. It also gives them some added benefits and simplifies giving, so they don’t “forget” to donate...

NMAAHC's Direct Mail Focuses on Stories
July 14, 2017 at 8:21 am

While many nonprofits continue to struggle with increasing their online giving, the Appalachian Trail Conservancy hit a major milestone in 2017: more than 50% of their donations were now made online. This was done through a commitment of consolidating data, identifying online-ready donors, skewing younger, generating more net revenue, and reducing wasteful spending. In this […]

Should You Invest in Account Updater for Monthly Donors?
June 26, 2017 at 11:45 am

Account updater (also called account recycling or account recovery) is becoming more and more popular. Some donor base systems have started offering it for a small fee. Some systems charge a flat fee every month, and some charge a small fee based upon the amount to be recovered...