Major Gifts

Think of Nonprofit Major Gifts as a Business
April 16, 2018 at 12:43 pm

Who would ever think of running a nonprofit major gifts program as if it were a business? Not many people. And that’s too bad, because it would cause each of us to pay more attention to the things that are important. I have often said that the only difference between a nonprofit and a for-profit is that the for-profit pays taxes. Other than that, there should be no difference...

Small Nonprofits Can Have a Major Gift Program, Too!
April 9, 2018 at 10:57 am

Being a small nonprofit is never an excuse to not have a major gift program. Lately, I’ve been talking to a great number of executive directors and development directors from small nonprofits. Bottom line: Everyone is overworked and doing multiple jobs...

Simple Steps to Starting a Major Gifts Program
April 6, 2018 at 1:01 pm

Soliciting new donors, much like growing your major gifts portfolios and upgrading mid-level donors to give more, should also start with those you already know. Prospects can be hiding in plain sight. It is after you’ve culled through your existing list that you should, then utilize proven strategies to find new major donors elsewhere. I […]

‘Gadgeting’ Ourselves Into Loneliness
April 2, 2018 at 12:15 pm

As a result of this writing, you could propose to reduce the gadget influence in your own personal life and experience life as it should be again. And then, in your major gift life, maybe you could propose to view your donors differently as well...

A Personal Touch Can Lead to Big Nonprofit Impact
March 26, 2018 at 1:49 pm

In the process of creating a 12-month strategic plan, there is a lot of focus on: soliciting, preparing proposals, thanking the donor and reporting back the impact of that donor’s gift. But, what we have found can really make a difference in nonprofit impact are the small, personal touches that let the donor know you know them...

Time to Revisit Your Bequest Program
March 20, 2018 at 12:47 pm

Bequest programs are a fundamental building block of any planned giving program and for good reasons: They are simple to establish; they represent the largest segment of planned gifts (over 65 percent by some estimates); and they do not change the donor’s life one iota...

Ever Wonder? Is Proportionality Limiting Your Large Gifts?
March 20, 2018 at 12:45 pm

Have you ever wondered why you’re not getting larger individual donations or funder awards? It is perplexing isn't it?  You did your research and you knew that the donor/funder made larger gifts, but they haven’t made them to your agency! This is frustrating. You wonder, "Was it how we asked? What happened?"...

Every Human Being Has a Calling
March 19, 2018 at 10:51 am

It was the late 1980s. I was a guest in the home of a Fortune 500 executive in Vail, Colo. It was a cavernous house where, on several occasions, I got lost trying to navigate my way back to the guest quarters. I was invited to this couple’s house to brainstorm new ways they could help the organization they loved attract more donors. They had come to know and trust me because of my work with the organization...

Anatomy of a Great Major Gift Job Description
March 12, 2018 at 11:07 am

Today, I want to get positive and practical, and talk about the anatomy of a great major gift job description. You may find these suggestions simple—and that’s fine. One thing for sure, they are not simplistic; a good job description is complex and serious, but that does not mean it needs to be long and detailed...