Lapsed Donors

Let's face it: You're never going to achieve 100% donor retention.

Showing gratitude is key to retaining supporters, and retention is crucial to the financial health of charitable organizations.

Join us to learn how to optimize fundraising outcomes using predictive analytics and automation.

A monthly giving save option is offering the donor the option to lower their monthly gift or to pause the monthly gift.

Your lapsed donors used to be part of your core reservoir of donations. Why did they leave you when you needed them most? What percentage of your total donor base do these lapsed donors represent to you, how much money are you losing each month that they are absent from your community?...

Because I work for a disaster relief agency that also provides a variety of other important daily services, I am always interested in studying why certain donors only give for disaster relief. On a small sample, I noticed that more than 4,000 of our donors gave for the Hurricane Katrina relief efforts in 2005, but did not give in subsequent years...

A lapsed donor is one who has lapsed from giving for at least a calendar year. They are the most significant donors to focus your efforts on re-engaging, because they have already demonstrated an interest in your organization...

Not surprisingly, most development professionals have a long "To-Do" list. It can feel overwhelming to keep up with data-entry, make donor phone calls, draft mailings and reports and more. Being able to cross things off our list can feel great...

The No. 1 trending article this week on NonProfit PRO was from our weekly blogger, James Sullivan. He shares seven things you need to do when dealing with lapsed donors...

I once worked with a major gift officer, Janet (not her real name) who was so grounded as a person, nothing seemed to rattle her. Janet was incredibly gifted at developing relationships, staying focused and doing all the “little things” right...