Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO editor-in-chief Nhu Te breaks down the top three coveted stories of the week.

The No. 1 trending article this week on NonProfit PRO was from our weekly blogger, James Sullivan. He shares seven things you need to do when dealing with lapsed donors. Next on our list was a blog post from Katrina VanHuss and Otis Fulton. Katrina shares a few of her "10,000-hour journeys" and how she came to realize how incentives can be bad for fundraising. Last, but not least, is an article written by our Fundraising Connection columnist, Tarsha Whitaker Calloway, where she talks about the shift from fundraising to philanthropy.

Click on the links above to read the full stories.

Have a fantastic weekend, and enjoy the beautiful weather! And we'll see you next Friday on #NPPTrendingNow.

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