Amp Up Your Advocacy This Election Season
Sponsored by: Blackbaud
Speakers: Dorene Ocamb, Senior Director, Marketing and Communications, MADD and Rachel Simon, Product Marketing Manager, Blackbaud
To date, rich donors have given $200 million to presidential campaigns—and that's only to the failed candidates. Add up all the big-time gifts to Cruz and Clinton campaigns and the grassroots efforts behind Trump and Sanders, and you've got a giving climate the likes of which we haven't seen since, well, the last presidential race.
What does it all mean for nonprofits? For one, the effects on overall giving are surprising. But beyond that, election years and politically charged moments—whenever they happen—are ideal times to align advocacy and fundraising teams toward shared goals. Organizations that are keyed in to political and cultural moments and nimble enough to tailor their outreach to these moments can find great success. And political campaign fundraising tactics can yield innovative ideas for galvanizing supporters.
We'll explore all that and more in the one-hour webinar "Amp Up Your Advocacy This Election Season." Experts Dorene Ocamb and Rachel Simon will give the inside scoop on fundraising, advocacy and political engagement in an election year.
You'll also learn:
- The strategy, tactics and results behind MADD's #FightAffluenza campaign, and what it takes for successful advocacy efforts
- How donors want organizations to respond to high-profile, mission-related current events
- The results of new research from Blackbaud that shows what the election year means for giving to your organization
- Why high-profile campaign years are ideal target times for acquiring young donors
Sponsored by Blackbaud
Click above to view this free webinar today!