Today's donors are savvy, skeptical and well-informed. As a result, they know when someone is trying to sell them something — including donating. So how do you motivate people to support your cause in a world of mass messaging? One way to do it is to go old school with word-of-mouth and align it with your fundraising.
As 2023 is looming in your windshield, I am sharing some ways I’ve found to reduce frustration and — most importantly — improve confidence in your skills as a fundraiser. I encourage you to choose at least three of them and make them part of your personal career growth plan for 2023.
Here are some reasons why I believe humility should be a part of every nonprofit’s brand.
Here are seven strategies to elevate your current mid-level donor experience and generate more revenue.
If you are looking to increase your direct mail response rates in time for your year-end appeal, time is running out. Here are some tips based on behavioral science to help you right now.
Nonprofits are service-oriented. While there are distinctions between for-profit and nonprofit, customer service applies equally.
Here are examples of online expectations created by the corporate world and how nonprofits can meet them with their digital ecosystems.
It’s a common tactic for nonprofit organizations to seek out an older donor base in the hopes of soliciting larger gifts. When most people think of millennials and Generation Z, their financial freedom to give doesn’t typically come to mind.
Informed Delivery can increase the effectiveness of your direct mail fundraising campaign while decreasing your postage costs.
With more than $6 billion having been raised through Facebook and Instagram fundraisers now, social fundraising has cemented itself as a key strategy for increasing nonprofits’ revenue streams.
