If we’re not careful, taking such a clinical approach can distract us from considering our readers’ overall experience of the package they receive. Here are a few suggestions to help you stay mindful of your readers’ feelings.
It’s important to secure a new level of insight and operating discipline regarding direct mail, based on these two critical decisions.
The older generations make sense for high-level gifts. It’s time for a strategy update if you’re struggling to attract them.
Year-end is looming and may seem overwhelming. Here are things to work on to impact your income positively before Dec. 31.
Nonprofits are poised to embrace a new way of interacting with donors that will help them establish a donor base that is truly engaged.
During the previous recession, 25% of income to charities came from product sales. With merchandise, nonprofits can provide supporters with a tangible product, building an ongoing relationship and making the most of opportunities to spread the word about a cause.
Since 2015, so much has changed that it's making sustainer giving much easier for donors and nonprofits. Payment platforms; donor database; smartphones; and growth in email, social media and other channels have made a huge impact.
Fundraising is the biggest challenge nonprofit organizations face. There are, however, tried-and-true methods that are essential to the success of a campaign. One of the most effective methods of marketing for nonprofits is direct mail.
Year-end revenue is essential to the well-being of many nonprofits. It’s important to communicate with supporters in such a way to maximize not only short-term income but subsequent giving as well. A feature of most year-end campaigns emphasizes the tax benefits of charitable giving.
As you prepare for year-end, your constituents may have different priorities now. Here are some tools to assess your donor database.
