It starts with the best of intentions. Your organization is focused on helping others — some in serious need.
Face-to-face/door-to-door fundraising, also known as canvassing, came to a screeching halt during COVID-19.
Below is a perfect example from our colleague Diana Frazier on how she advised a MGO to use a news story to support a major gift ask.
The importance of converting those one-time donors to give monthly in 2021 is crucial for your overall retention.
“The Surprising Gift of Doubt” is a book that’s not just about nonprofit leadership.
When we decide to give someone a gift, we usually try really hard to get a gift that is meaningful to the person we’re giving it to.
We wrote a blog, “‘I’m Speaking,’ Explained,” that described an experience I had that changed the way I interacted with others.
If you ask for a monthly gift, you’ll want the donor to be very conscious, alert and intent about making that commitment.
Whether you are in social services or any of the scores of nonprofit causes that exist today, you can feel deeply about it.
Think of growing your monthly program as the best way to prevent your organization from struggling through this crisis or the next.
