You’ve heard of the term, “solo player.” It refers most often in a sales environment to someone who does everything alone and won’t include others in the work. In most cases they are not very successful. In fact, we see a tremendous amount of burnout from this type of MGO...
There’s never a bad time to convert your constituents to give monthly, but there are two months a year that typically fit better in your overall communication plan: January and September. “Why September?” you may ask. Because, it’s typically slower with events. Donors are back home, back to school, back to work and in their “routine.” It’s not yet busy with Thanksgiving and holiday preparations…
Many fundraising techniques have been tied to technology. Jerry Lewis was fortunate to make the most of television as a venue for his telethon. The world thanks you, Lewis, for enhancing philanthropy through your celebrity and encouraging others to join you...
Did you know nonprofit owners and charity organizations can receive $10,000 of free money each month for AdWords, courtesy of Google Ad Grants? As part of the Google for Nonprofits program, Google Ad Grants provide nonprofits a way to reach their goals and passions with useful keyword tools and financial aid...
We all like to do it. It’s enjoyable, it’s free and, except for our time, it involves no commitment. When the clerk asks us if they can help us, how often do we answer, “Just looking?” I dare say we’ve often given that answer when we are actually looking for something specific, but aren’t yet ready to commit. Then again, there are many times when we’re merely “killing time...
This week’s solar eclipse was heavily anticipated and highly celebrated. About 16 percent of the U.S. was able to experience a total eclipse, including Nashville. Here in Nashville, hotels were sold out as visitors came to view the eclipse, and there were plenty of viewing parties and events as everyone geared up for the magical experience...
There isn’t a “more helpful” sex; both men and women help others. But the gender difference in the peer-to-peer realm is stark—women participate and fundraise at significantly higher levels than men do...
I want to talk about how callousness reduces us to mere cogs in a fundraising machine vs. the caring individuals we want and need to be. And then I want to share with you how to deal with this very common dynamic in the life of a MGO...
Over the past few months, I hope I showed you how monthly giving has become so much easier for nonprofits to organize and then actually start. That’s because so many payment processors and donor bases now have built-in tools to create giving pages, add the recurring/monthly option and capture new monthly donors without a lot of jumping through hoops...
I was fortunate enough to participate in a session of meetings with national community relations/development leaders of The Salvation Army at the Lilly Family School of Philanthropy at Indiana University last week. The Salvation Army was meeting with Lilly representatives to discuss a number of issues, including plans for their involvement with a 2018 National Community Relations/Development Conference in Indianapolis, Ind...
