Unconscious bias affects our ability to raise funds for our missions. But their effect doesnโt always have to be negative. Understanding bias allows us to navigate around it, sometimes mitigating its effect, so that it doesnโt impact our bottom lines...
Storytelling has been "hot" for some time now and for good reason. Our human brains are wired for storytelling. Weโre automatically open and receptive. So, youโd be foolish not to use this to your advantage when it comes to your nonprofit marketing and fundraisingโespecially if your goal is to raise money. Storytelling is not difficult once you get the knack of it...
Whatโs the first thing you think of when you think โcapital campaign?โ Iโll bet itโs buildings. Most people believe that capital campaigns raise money for new buildings. In fact, many people think that donors like to give big gifts for buildings...
Most nonprofits rely on donors to fund campaigns that allow their organization to pursue its mission and achieve goals. Convincing prospects to become donors can be challenging if a nonprofit is not taking a strategic approach to identify the most convertible prospects...
The point is that in major gifts, the successful major gifts officer (MGO) needs to identify the interests and passions of the donor, then present a program to that donor that matches those interests and passions. Done correctly, these activities eventually cause an economic transaction...
Iโve been a monthly donor for many years. Two years ago, I did a little experiment: I joined 20 organizations to see what they would do (10 small and 10 large organizations). I wanted to experience their โthank youโ process, their subsequent communication stream, tax letters, emails, lapsed recapture (if any) and upgrade process...
How often is โenoughโ for a prospective donor to see you? Often, organizations have stewardship and cultivation plans that may outline five, 10 or even more โtouchesโ for donors...
Today, weโre going to look at a great tool for building those important relationships with top prospects over time. And we all know that is what will result in the big gift. You know how important it is to put a plan in place to build relationships, right? Itโs super de-duper important if you want to secure major gifts. Iโm talking about โmoves management...
While meeting with Turnkeyโs clients in New York City this week, a recurring question came up: What is the state of fundraising walks? Is the walk dying off? Will DIY someday edge out the tried and true mainstay that has raised millionsโsometimes billionsโof dollars for so many nonprofits?...
Nonprofit organizations have always had a significant effect on politics and culture in the U.S. Their effect on legislation and culture is vital to our democracy. These organizations allow mobilization of passionate citizens for an issue they feel is important, regardless of establishment politics...