Many nonprofits were not prepared for the impact of the last recession. Revenue from nonprofit fundraising efforts plummeted, pledges were defaulted on and the impact of the financial crisis was long-lasting. During a downturn, charities face a “double whammy” of impact...
The way issue advocacy ad formats are being delivered is changing. We’re seeing an explosion of nonprofit organizations buying billboards to incite activism or bring awareness. In fact, 25 percent of purchases through our site are issue-based...
OK, let’s be honest. It’s just you and me talking. No one else can hear our conversation. This is about planning for donors on your nonprofit caseload. Tell me the truth. Are you really planning what you will be doing with each donor on your caseload this next week, this next month, over the next few months?...
Each week I share with prospects or donor’s information about our organization from a fundraising perspective. It is always brought to my attention that you should identify potential donors first and then employ the concept of “LAI.”...
Cash reserve and capacity campaigns are in dire need throughout our sector. If you answer yes to one or more of these questions, this article is for you...
Can you believe it’s almost over?! The end of summer means school is back in session and cooler weather is on the way. And for nonprofits, it also means something else: Year-end giving season is just a few months away!...
Probably not as much as you might think. But… a little bit. This article covers how major donor prospects are fundamentally the same as other prospects. After all, first and foremost, they’re people. And people want to feel good...
To prepare for the era of people-based marketing, thoughtful organizations have focused on the data, technology and analytics required to identify, assess and engage the right donors...
You’ve heard me say this before: ”Assign a driver!”—if you’re serious about growing your nonprofit sustainer program. Just one driver who pulls it all together and who makes sure the car keeps running and is being maintained to keep on running for a very long time...
Early in my career, I inherited a campaign. It had long been stalled and was poorly planned, with no nonprofit feasibility and planning study. It should have been quietly closed out, but we had to cross the finish line. It was a struggle...
