People-Based Marketing: Reading the Signals
September 20, 2018 at 12:48 pm

Signals are all around us, from the “Don’t Walk” sign when you cross the street to the microwave beeping when your food is done. Even the most seemingly insignificant signals help us operate more efficiently, taking the guesswork out of day-to-day tasks...

10 Tips for Conducting Virtual Capital Campaign Meetings
September 17, 2018 at 12:04 pm

It’s a rare day that I don’t spend two hours or more on the phone coaching groups of three to six people as their organizations get ready for capital campaigns, which often involve virtual capital campaign meetings...

You Need to Celebrate the Success of a Major Gift Officer
September 17, 2018 at 11:52 am

It was a pretty sad conversation. I had just hung up from a phone call with a really good major gift officer. And I had to admit I did not know what else I could have done. Here’s what happened...

Go the Distance for Your Monthly Donors
September 17, 2018 at 11:46 am

Well, what you're asking your monthly donors to do when they sign up for a sustainer program is to trust you. When they fill out that form and hit “submit,” it’s usually straightforward. You send an automatic thank-you message and a subsequent follow-up email confirming the donor’s commitment as a sustainer...

The Importance of Nonprofit Time Management
September 14, 2018 at 12:55 pm

Like all of us with management and fundraising responsibilities, we seek to maximize the amount of time doing the most important and productive functions at work. We know it is all about generating time, talent and treasure. But I was wondering if I was effectively employing the concept of time management. What is nonprofit time management?...

3 Ways to Make the Most of #GivingTuesday
September 13, 2018 at 12:49 pm

#GivingTuesday continues to grow in popularity and impact in a way your nonprofit cannot afford to miss out on. Last year alone, #GivingTuesday raised over $300 million online for charities with an average gift exceeding $120, marking a 64 percent growth in funds raised from 2016. This year’s #GivingTuesday, Nov. 27, kicks off what many consider the giving season. Are you ready?...

Being Donor-Centered: The Trouble With Some Donors
September 11, 2018 at 11:34 am

You know as an avid reader of this blog that Richard and I are always talking about being donor-centered, having a donor-centered approach for your major gift program and being donor-centered in your communications as you build a trusted relationship with your donor...

What We Can Learn From a Color Wheel
September 11, 2018 at 11:28 am

GraphicSprings created an infographic of colors from a color wheel with definitions that represent the colors of red, orange, yellow, green, blue, purple, white and black. I will relate career experiences based upon the color cited...

Does Your Nonprofit Have an Annual Giving Program?
September 10, 2018 at 8:00 am

A dynamic annual giving program is important to building a pipeline of future donors—including major donors. It is also important at helping you to fulfill your worthy mission and in providing donors with an incredible giving experience...

If You Let ‘Bean Counters’ Call the Shots, Your Sustainer Program Could Suffer
September 9, 2018 at 8:00 am

… You’d think that every organization by now would be convinced that there are donors who are interested in supporting your organization by joining a sustainer program… You’d think that tremendous feeling of excitement that these wonderful sustainers generate would permeate your organization. Well, unfortunately, that’s not always the case.