Most end-of-year donors never give again. But the first 90 days after a gift are a critical window. Here are five practical strategies nonprofits can use to increase second-gift conversions and build long-term donor value.
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How far have we come in fundraising? After digging through documents from my 41-year career, here’s how I’ve seen monthly giving change.
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Can we finally bury that myth that you can’t ask too soon? Research proves it’s just a myth. To improve retention, you simply must get that second gift from your donor as soon as possible. Those organizations that do that are ahead of the curve.
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Remember, in a down economy, recurring gifts may be the best way for donors to continue their support as they can afford smaller gifts. Donors want to continue to help. The more you do to let them know this is an option, the more donors will consider it.
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As prices go up and inflation is a reality, are you worried about what’s going to happen with monthly donors? I’m right there with you. That’s why I was excited to see Enthuse’s “Donor Pulse Report: Summer 2022.”
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One of my favorite statistics were just published: the M+R Benchmarks 2022. Not surprisingly, in the second year of the pandemic with still few in-person events, online giving grew, although not by as much as you’d expect.
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For a number of years, I have been a member of the Association of Direct Response Fundraising Counsel (ADRFCO), which surveyed its members recently to identify their fundraising forecasts for 2022. Here are just the highlights from the most recent ADRFCO survey.
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I see so many organizations with so much great content to share. It’s often all squished into one humongous monthly email update. Just think how much more exposure you’d get and how much more money you’d raise if you only broke it up in smaller chunks and spread it out over the month.
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Face-to-face/door-to-door fundraising, also known as canvassing, came to a screeching halt during COVID-19. For organizations that picked those strategies back up again in late 2020, the good news is the number of sustainers is up and retention rates are also up.
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The importance of converting those one-time donors to give monthly in 2021 is crucial for your overall retention. That will really help you grow your fundraising revenue.
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