How do you handle donor requests to be removed from your list? This may surprise some of you, but, “Duh! We remove them!” isn’t always the right answer. Given that your donor file is so valuable, a well-thought-out strategy is needed for responding in a way that both honors the donor’s intent and safeguards your asset.
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The Perfect Recipe for Donor Prospect List Segmentation
Looking for the perfect recipe for donor prospect list segmentation? With just a few ingredients, you can tailor every donor prospect acquisition effort.
Read MoreMake Your List and Check It Twice
Before we know it, we will be welcoming 2014. So get started! Reach out to your lapsed donors, show them you care and show them the difference that they can again make.
Read MoreTo Whom Do You Wish to Speak?
Datacards are the one- or two-page crib sheets your account executive and list broker use to determine which lists to test. And they are your friends.
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