One question that I am asked all of the time is, “How do you develop a planned giving program?” To achieve success with this type of program, you must understand how planned giving works, as planned gifts help secure the future of an organization.
Read MoreRelying on multiple fundraising “products” gives your income—and thus, your program funding—more stability. So how do you select your product mix?
Read MoreKnowledge matters in fundraising, but that’s not all. What each of us brings to the job matters, and I am convinced that a daily commitment to these six habits is critical to be excellent fundraisers.
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Good habits are developed over time. By practice. By repetition. Build the strength of your fundraising program through good fundraising habits.
Read MoreBalance isn’t about doing things without cautious planning, but it isn’t always about playing it safe, either. Launching and perfecting a new fundraising program that is sustainable is a great way to make 2015 memorable.
Read MoreRight now is a great time to get out your fundraising stethoscope and give your program its summer checkup. Like people, cars and many other things, a fundraising program works best with some routine care.
Read MoreI admit it — if you follow these six steps you won’t have a model fundraising program in place. But beating your head against the wall until you finally give up isn’t a good solution, either. Start small and make sure everyone on the team knows about the successes and sees the positive notes and emails you receive from donors. Be the best cheerleader for fundraising.
Read MoreIndependent fundraising events, also known as DIY fundraising or third-party events, are emerging as a core strategy within peer-to-peer fundraising in large part to meet the wishes of donors. These programs are not replacing traditional peer-to-peer events, but supplementing them by allowing donors to fundraise on their own.
Read MoreI don’t like fundraising programs that don’t raise funds and the attitude that it has to be “either/or” when it comes to things like email and direct mail or social media and newsletters. I much prefer “both/and.” So in that spirit, I once again turn to my old friend, Mark Twain, for advice on achieving the best results in our fundraising efforts.
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The bottom line is you must develop a major-gift program to increase fundraising revenue, reduce expenses and increase your ROI.
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