Your dashboards may show rising engagement — but donations tell a different story. Here’s why vanity metrics mislead nonprofits and how intent-based metrics connect marketing performance to real fundraising results.
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Fundraising software provider Blackbaud shared an interesting, interactive infographic on peer-to-peer fundraising. The infographic and accompanying 2013 Blackbaud Peer-to-Peer Fundraising Study look at the key performance indicators for walk, 5K, cycling and endurance fundraising events. Those KPIs are loyalty, donation, level and fundraising performance.
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