Holidays evoke emotion, while nonprofit campaigns use emotion to drive action. Here’s how to use holidays to connect with a broader audience.
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Tag: Emotions
Fundraising Copy and the Challenge of Heuristics
What we write is designed to generate strong emotions. And it’s why we have to be certain that what we write takes readers into the world we want them to be in.
Read MoreVariety Is the Spice of Fundraising
The important thing is to touch your donors’ emotions in a variety of ways. Your mission may be simple. But the ways you can ask for support are not.
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