Variety Is the Spice of Fundraising
Have a nice slice of lemon meringue pie.
Good, isn't it?
Here, have another.
Mmmmm … enjoy. Now have another piece. And another. And another. And another …
Had enough? Getting a delicious slice of pie is nice. Sometimes seconds are nice too. But what happens when the nice person offering it keeps serving the same thing day after day after day?
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.