Let’s face our gaps and challenges head on, and let’s do something about them so we can be better fundraisers and marketers — because what we do is really important in this world.
Read MoreTag: Channel
Surround Sound Fundraising
While the old techniques — direct mail and telemarketing — still work and generate responses, they alone are no longer the “gold standard” in fundraising. Savvy nonprofits are moving to “surround sound” fundraising.
Read MoreOmnichannel vs. Multichannel
Before taking on omnichannel marketing, fundraisers should master multichannel fundraising and effectively measuring it.
Read More30 Ideas to Enhance Fundraising Direct-Response Creative, Part 3
At the Association of Fundraising Professionals’
Fundraising Day in New York last Friday, three fundraising professionals, along with moderator Amy Tripi, president of Tripi Consulting, shared 30 ideas to enhance fundraising direct-response creative. Here are ideas 21-30.
American Cancer Society’s Pioneering Decision: One Year Later
Everyone is wondering — what’s going on with American Cancer Society and its direct mail decision.
Read More2 New Must-Do Steps for Taking Your Fundraising to the Next Level
Along with the five steps recommended in 2010, now there are two more that nonprofits should add to the list: optimization of online fundraising and adoption of an omnichannel fundraising strategy. Yes, it’s more to do, but the return on investment will be high while the cost of ignoring these steps will be even higher.
Read MoreOur Channels and the Morgue
There are reports that can make you feel better and other reports that can keep you up at night. We are a data-based industry, so we know that data can be looked at in a myriad of ways.
Read MoreModeling — Taking It Straight From the Experts (Part 2)
Welcome to Part 2 of yesterday’s post. Modeling: The more I thought about it, the more I wanted to know what the experts were thinking — so I decided to just ask! For the most part, what is in this article are direct comments/quotes from the folks that I believe are the brightest and the best in our industry around this topic.
Read MoreSocial Media & Relationship Building May Not Mean Immediate Money — and That’s OK!
The primary advice about social media is to take your time and do it right. You are building relationships, and that is not going to happen overnight. Be consistent, be true to your mission and stay active on these channels. It works.
Read More