Whither SEO Fundraising in 2014?
There’s a problem with earth-shaking technologies: They don’t stay earth-shaking all that long anymore. Or, if they do, they don’t always shake in the direction we had in mind.
Technology changes fast and seems to change exponentially faster every day. Just about the time you get your mind around a new online phenomenon, it’s been revised, upgraded, rearranged or otherwise “improved” into something quite different than it was when you first discovered it.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.