What's Wrong With Innovative Fundraising?
- A non-fundraiser's pet idea gets deployed through the mail or online, and bombs like Reddi Bacon; or
- At the last minute someone gets cold feet. "Yes, we wanted something different," she says, "but this is too different."
Either way, a lot of time and resources get expended for the wrong reasons. It makes as much sense as changing your golf swing because you're tired of keeping your head down.
So if you're being called on to come up with the next Ice Bucket Challenge, go get 'em. It's exciting and fun to come up with cool, new ideas. Just make sure everyone keeps his or her eyes on the fundamentals of good fundraising.
Testing ideas that are outside the box, but still inside the arena, may make you the tortoise of fundraising, but you'll usually win the race.
Willis believes in expressive writing, exceptional fundraising, and exuberant living.
Willis Turner is the senior copywriter at Huntsinger & Jeffer. He was an experienced writer and creative director in the traditional advertising world for more than 20 years before making the switch to fundraising nearly 15 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, as well as collateral materials and communications, that get attention, tell emotional stories, and persuade people to take action or make a donation.