Story Styles That Open Readers' Wallets, Part 3: Success Stories
The benefit is that you can spend more time talking about your processes, how you do what you do, the size and impact of your work, and so on. Just remember that, no matter how great you really are, the reader only wants to hear so much about you before being reminded that what you care most about is her.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.