Print This Blog: 10 Fundraising Copywriting Guidelines
Print it and stick it on your bulletin board or tape it to the wall above your computer. The 10 tips below are basic copywriting guidelines that will help you every time you write a fundraising letter, email or blog post.
You probably already know most of them, but that's all the more reason to keep them in your sight. In the heat of pounding out passionate phrases, it's easy to let the art get in the way of the craft. And in fundraising, copy needs to be crafted with great care. So ...
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.