Learn This 1 Skill and Improve Your Fundraising Results
I'm a firm believer that empathy has the potential to solve more problems than war and peace put together. From a philosophical standpoint, being able to see the world from another person's point of view can break down a lot of barriers between people.
From a more practical one, boosting your empathic ability could give your fundraising results a shot in the arm.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.