More Usage Mistakes Writers Make
There sure are a lot of word lovers out there. After last week's post, I was happy to hear from so many writers who still care about language. A lot. And my alphabetical list only made it from A through F! So, picking up where we left off, here are some more mistakes that are easy to make but important to avoid:
- Categories:
- Creative
- Direct Response
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
