5 Direct-Marketing Tactics to Maximize All Your Media
Some things we know:
- Direct mail brings in the lion's share of revenue for most organizations.
- E-mail is a strong but distant second.
- Social media's value lies in engaging the public, raising awareness, and generating passion-and-pass activism. But its actual ROI is still elusive.
- Conventional advertising can create emotion and put a human face on your organization, but results are hard to measure.
These are generally accepted facts. But they aren't immutable. In fact, they're "merge-able."
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.