3 Steps to More Persuasive Writing
Readers can spot a writer's lack of confidence a mile away. If they sense you are uncomfortable with what you're saying, they won't feel comfortable giving you their money.
To be persuasive, you have to write with conviction and credibility. When you write confidently, your passion shows through and becomes contagious. Here are three ways to boost your professional confidence, by honing your writing skills.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.