3 Steps to More Persuasive Writing
Anytime you write, you're trying to persuade your readers to do or feel what you want them to. To be persuasive, you have to believe in what you're saying. And you have to believe in your ability to communicate it.
Consider: When you're talking with people face to face you can tell right away if they are nervous or uncomfortable. Their eyes won't meet yours, they talk too little or too much, their voices might be shaky, etc. And their discomfort makes you trust them less.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.