The Real Fundraising Heroes: Donors
Whether Armstrong used performance-enhancers or not seems to be of little concern to supporters of his foundation, however. Because in the days following the announcement, the Lance Armstrong Foundation saw a big spike in donations from both individual donors and corporate donors.
Again, it would have been easy for donors to turn their attention elsewhere, but these passionate supporters of the cause broke out their checkbooks in a time of need.
No matter what your personal feelings are on Penn State or Lance Armstrong and his foundation, these two examples show what passionate, loyal donor bases can do for the fundraising sector. If your mission and your organization resonate with donors, they will support you in good times and bad, and step up to the plate in times of need.