The Fine Line Between Raising Funds and Raising Ire Via Direct Mail
I'm not suggesting fundraisers scale back their direct-mail fundraising or even alter anything they do with their mail communications. In fact, you shouldn't make any drastic decisions without testing first.
But I am suggesting that there's a fine line between engaging donors through the medium and drawing their ire. Chase crossed that threshold with me. Don't do that with your donors. Be smart and conscious with how you mail your donors. They'll thank you in return with tremendous support and generous donations.