Running on Faith
The consensus seems to be that while it’s imperative for faith-based organizations to practice the best, most aggressive development techniques used by their more secular colleagues, it’s equally important for them to play to their unique strengths, which are rooted in the fact that many people see giving as a matter of faith, a matter of goodliness, a matter of godliness.
And these people can be reached and motivated on a much deeper level than less spiritually oriented donors.
Just as it takes little blue-haired ladies to run bake sales at my church to fund a new floor for the narthex, it takes donors of all levels to fund missions of all bents and campaigns of all sizes. It’s not often you see a major-gift check signed by God. But with the right mission, impeccable stewardship and an abiding respect for your donors’ beliefs, you might find that faith can, indeed, move mountains.