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If you’re ready to reinforce your fundraising foundation, these basic guidelines can help you transition to what can grow to be a strong and dependable base of support — individual donors.
1. Show, just don’t tell results
Government funders and many corporations and foundations want statistics and proof positive that your program can do what you claim. Follow-up reports are often crammed with charts and graphs and bullet-pointed outcomes.
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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