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For the last two weeks, I have been writing about the principles of fundraising that I give to my students in their last class. These are the "big ideas" I have learned over my career. To recap, the first eight are:
- Principle 1: You are NOT the target audience. So figure out who is.
- Principle 2: You have to spend money to raise money.
- Principle 3: You have to ask to receive.
- Principle 4: Use multiple fundraising tools for balance.
- Principle 5: Good programs need good fundraising. Good fundraising needs good programs.
- Principle 6: Don't mix your messages. When asking for a gift, leave it at that.
- Principle 7: Ask your donors for three things throughout the year: A gift. Referrals. A bequest.
- Principle 8: A nonprofit is not a business. But if you don't run it like a business, you will go out of business.
Until earlier this week, I only had three more principles, but being a person who likes symmetry in life, I gave some thought to what my 12th principle might be. And while attending the AFP 2013 International Conference on Fundraising in San Diego earlier this week, I had an epiphany. So, here are my now final four principles of fundraising. (Check out Part 1 here and Part 2 here.)
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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