New Cross-Channel Fundraising Report Released

• 11 Simple Ways to Increase Direct Mail Fundraising by Kirk Swain and Robert Salta
• 4 Direct Mail Fundraising Best Practices by Joe Boland
• Get Out of Your Direct Mail Comfort Zone by Pamela Barden
• To Stand Out, Mailers Can’t Be Afraid to, Well, Stand Out by Lon-Given Chapman
• The Obama Effect: 20 Takeaways for Multichannel Fundraisers by Britt Brouse
• 4 Email Fundraising Campaign Best Practices by Joe Boland
• Are Your Online and Offline Efforts in Sync? By Jeff Brooks
• The 7 Steps to Multichannel Success By Karin Kirchoff and Jeff Regen
• The Evolution of Multichannel Fundraising By Mark Sutton

5 FUNDRAISING CASE STUDIES

• Michigan Humane Society: The Aggressive, Integrated Donor-Acquisition Campaign
• North Texas Food Bank: An Award-Winning Campaign That Created More Symbiotic Relationships Among Staff, Volunteers and Donors
• CaringBridge: Its “You Are Powerful” Campaign Empowered Donors Through Every Channel
• HealthConnect One: Getting the Board ‘on Board’ Proves to Be Key for This End-of-the-Year Campaign
• Oceana: Discovering a Message Flow, Contact Cadence and Campaign Theme That Works for Donors VI

To learn more about the report, visit the DirectMarketingIQ bookstore.