National Philanthropy Day: Make Dreams of Donors, Volunteers Come True (Part 2)
"Keep it personal with volunteers. Most volunteers join an organization because of a personal connection. It was natural for me to volunteer at Fox Chase because I was patient there. So find that connection and keep that connection going."
"At Fox Chase they're doing a good job with Facebook — highlighting patients, donors, staffers, jobs well done. There is a team in place that handles social media."
"Social media isn't just the future; it is now. Everyone is on it, reading it, looking at it."
"In fundraising, 'fun' comes before 'fund.' Make sure your events and your fundraising are fun first."
"Cooperation is vital — something we all learned on Sesame Street. We're all on the same team, trying to achieve the same results and goals. Embrace diversity. Listen to all ideas from everyone. Leave the egos at the door."
"I became a Brownie when I was 8 — it was the thing all the girls did in the third grade — and it stuck. Giving back is part of my hardwiring. But how do I choose where my time and money goes? I look at what the organization is doing and with whom I would work with. I look for people I respect and admire, people who know what passion is. As a donor, I look at organization I work in. That's where I donate. My giving reflects my work."
"We had an edgy sponsor for an event with open Facebook pages, where people could post on the event live on their page. It allowed real-time sharing from everyone involved."
"I've seen people using iPads to record micro-videos during events live and then sharing them live on social media."
"Do what you love, and love what you do."
"There is a bit of a disconnect between the structure of fundraising and conversations. You don't understand donors' dreams until you talk to them in real conversations."