Keystone Cops Rescue: Diversifying Funding Streams, Holistic Fundraising

By Larry C Johnson

If you're in an organization that is overly dependent upon single-source funding, especially the structured variety of public and institutional sources, the time to create a program of diversification is now, not when you're faced with the sudden loss of a major source of your revenue.

I extend my thanks to Jill for sharing her experience. A copy of "The Eight Principles of Sustainable Fundraising" is in the mail to her.

Please let me hear from you concerning your particular situation and the difficulties you face in developing sustainable revenue streams. Email me (info@TheEightPrinciples.com), and I'll give you a quick response. I'll choose some of these thorny obstacles to share, along with my insights, in upcoming columns.

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Larry C Johnson Author's page

Larry believes in the power of relationships and the power of philanthropy to create a better place and transform lives.

Larry is the founder of The Eight Principles. His mission is to give nonprofits and philanthropists alike the opportunity to achieve their shared visions. With more than 25 years of experience in charitable fundraising and philanthropy, Larry knows that financial sustainability and scalability is possible for any nonprofit organization or charitable cause and is dependent on neither size nor resources but instead with the commitment to create a shared vision.

Larry is the author of the award-wining book, "The Eight Principles of Sustainable Fundraising." He is the Association of Fundraising Professionals' 2010 Outstanding Development Executive and has ranked in the Top 15 Fundraising Consultants in the United States by the Wall Street Business Network.

Larry is the creator of the revolutionary online fundraising training platform, The Oracle League.

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