Strong, Positive Leadership Inspires Gifts
What happens before a campaign formally begins determines its success. Before embarking on a major campaign, you need strong leadership from staff and volunteers that inspires others.
Your CEO and senior staff must have a clear vision, and the ability to articulate and execute it. Donors need to feel comfortable that their gifts will be used in an appropriate manner. This feeling of confidence comes from knowing that your staff is successful at developing and implementing strategy.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.