Stories that Matter
While the electronic media can share and tell stories in a most powerful and effective way, this must be secondary to your ability to share these stories in person — face to face.
How does your CEO make your successful record of success — the numbers — personal when visiting with potential donors? How are you coaching your staff and volunteers to be ambassadors, to share your stories?
Use all of your resources to most effectively share stories that matter. Put the donor and prospective donor in the story where they can help create a more positive outcome. Move them to make a difference!
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.